A Better Tool for Planning Usability Studies

A Better Tool for Planning Usability Studies

Introducing the Usability Blueprint. Designing a usability study involves people from many different fields. Often, we see designers, anthropologists, UX professionals and QA specialists working together to cover all crucial aspects of the usability study. Based on experience from designing and planning multiple user-involving studies, we saw the need for a tool to easily facilitate […]

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Four reasons why you should communicate more visually

We have all had them in our hands. Long reports and internal documents stuffed with stock phrases, numbers, percentages, lines of reasoning and disclaimers. Documents that tempts us to only skim the executive summary because reading the whole thing will occupy us for several hours, and because we know that we will not even be […]

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The four secrets to succesful medical devices

The four secrets to successful medical devices

We often see medical devices that fail to launch at the expected date, fail to reach sales goals and thereby ROI, or even fail to reach market launch all together. When diving into the reasons for this, data reveals that project scope, execution, and expectations are key factors. Also, new studies confirm our belief:   […]

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Why the fail fast mantra will kill your business

Why the ‘Fail Fast’ mantra will kill you business

The design community has fully adopted Design Thinking as a tool for conducting rapid and efficient product innovation. At the heart of this lies the chief mantra “Fail fast, fail cheap, and fail early”, which is commonly used throughout the larger worlds of innovation and entrepreneurship. Unfortunately for businesses and entrepreneurs alike, embracing this mantra […]

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