Packaging design for medical devices and pharmaceuticals

Design is not just what it looks like and feels like. Design is how it works.

Technolution’s specialists have extensive experience and strong competences in design of packaging for medical devices and pharmaceuticals

Technolution’s specialists are experts in design of packaging for medical devices. Our toolbox enables us to develop packaging that protects the product effectively while adding value for the user, the patient, the nurse, the planet, and the business through user-oriented design and functionality. The tools are based on methods and insights gathered and combined from theory and experience in material use, behavioral change, nudging, experience design, UX, human factors, and usability. Our specialists work by gaining an in-depth understanding of the entire user journey, including the product’s use in context and potentially varying patient needs. Design of possible solutions include structural design, labelling, design of the IFU, prototyping, and user testing.


In addition to its capacity to protect the product and communicate the quality of the brand, packaging has the potential to positively influence product use if designed with the user experience in mind. For example, packaging is a highly effective tool in onboarding patients onto a new device or treatment. The design of the secondary packaging has significant impact on patients’ product perception and how they use it. Designing the packaging in a way that guides the patients in intended product use can prevent use errors, unnecessary waste, and misunderstandings.


One example of a use error that could be alleviated or avoided through packaging design is when patients fail to get the correct dose of medicine due to a misunderstanding of use instructions. One potential outcome of this type of misunderstanding is patients requesting an alternative, competing product due to side effects or lack of perceived effect.

Anti-counterfeiting Packaging

Counterfeiting has become big business. Counterfeiters today often run large operations with factories using advanced facilities. Working actively with both secondary packaging and primary packaging can significantly reduce the risk of counterfeiting. Integrating technologies such as holograms, branded security foils, peelable lidding foils, RFIDs, and security pigments and inks into you packaging is the way to go.

Tamper evident packaging

A tamper-evident packaging is one that has “one or more indicators or barriers to entry which, if breached or missing, can reasonably be expected to provide visible evidence to consumers that tampering has occurred.” (21 CFR § 211.132). Tamper evidence is crucial to patient safety as these features assures the patient that the packaged pharmaceutical, drug, or medical device has not been tampered with and is safe to use.

Protecting our planet

Reusable materials, implementing multiple functions in a single design, and designing for minimizing environmental impact are also within our area of expertise. Protecting our planet while still factoring in user experience, sterility, hygiene, and comfort are high demands, but skilful and inventive packaging design can go a long way toward reaching our shared goals for a greener future.

Intelligent packaging

What if the packaging of your medicine could inform you of when to take your medicine or alert your care provider if you have failed to take it? Incorporating sensors, apps, and technology into the user experience of your product packaging can be a game changer in helping patients to the right treatment under specific circumstances, for example where nudging should be louder than usual or real-time data can improve care.


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Jens Thor Hansen

R&D Manager / Ambu

Technolution has been a key player in creating a product optimized for uses.

Carsten Aagaard

R&D Manager / Radiometer Medical

Based on experience from previous collaborations Technolution was the natural choice for the job.

A selection of our services

  • Opportunity identification
  • User research
  • Ethnographic research
  • User preference and acceptance research
  • Aesthetics/visual language/branding research
  • Design Thinking
  • Ideation
  • Concept development
  • Journey mapping
  • Co-creation
  • Physical prototyping
  • Interaction prototyping
  • Visual brand language
  • Experience mapping
  • Experience design
  • Visualization
  • User testing
  • Device design
  • Information design
  • IFU design
  • GUI design

Let's have a look at your next packaging design. Reach out to

Kasper Friis ‧ head of UX & design

Give Kasper a call    or   Drop him a line