Usability & Design
Research and developement

Usability & design

We create innovative solutions, which integrate technology, user friendliness and aesthetics of products and systems

Focus on adding value for the user

By focusing on adding value for the user through the entire development process, we develop solutions that are easy to use under given conditions.

In order to obtain the best suitable design, we prioritise understanding the user’s needs thoroughly and this subsequently determines how to meet the user’s needs with a well-designed solution.

We focus on integrating design and function, to make the product attractive – both visually and operationally.


  • User needs discovery
  • Requirements generation
  • Use scenario development
  • Usability testing and evaluation (DS/EN 62366 and ANSI/AAMI HE75 FDA)
  • Ergonomics
  • Industrial design
  • Visualization (photorealistic pictures, CAD illustrations etc.)
  • Looks-like and Feels-like models
  • User Interface Design (UI)
  • Design of packaging, labels and instructions


For further information

Jon Storm Madsen

R&D Engineer, M.Sc.